Kylie McNamara

As Director of Brand Research and Strategy in our Sydney office, Kylie draws on a combination of research, brand strategy and business skills, from her 10 years working for research-informed branding agency, BrandMatters, and over 20 years experience working for large consumer companies, including: Unilever, Arnott’s and Westpac as a client-side marketer and Added Value (Kantar Consulting) as a consultant. She is driven to create distinctive, relevant brands that drive business growth for her clients.

Over the years Kylie has gained a deep knowledge of qualitative and quantitative market research to uncover insights that businesses can use to build authentic impactful brands. She has also led a large number of brand positioning, brand architecture, innovation and insight projects that inform her work in leading the strategy and insights team.