Tom Cumming

Tom is our social media marketer with a passion for roof-shattering results, unexpected ideas and viral content. He spends his days at Fuller writing social media strategies, managing social accounts for clients, producing content, launching paid campaigns and of course, lots of copywriting!

Tom is a digital shapeshifter, able to assume the voice of whichever brand he is working with. He blends his knowledge of social media trends and digital marketing to create effective content strategies for our clients that help them achieve their business goals. A born storyteller who is well and truly plugged into the digital landscape, Tom works with you to create organic content for your platforms that keeps your audience engaged.

Tom launched his marketing career in the music industry, managing social channels for major music festivals, live music venues and various other brands in the events world. His foundation of social media strategy was honed through the lens of sales-driven outcomes which he now applies to our diverse range of clients. Having also coordinated hundreds of events across Australia and New Zealand, Tom is able to blend his marketing and events experience to create unique activations, most recently rebranding an entire pub for Fuller’s 30th birthday celebrations!

In his spare time, Tom enjoys stepping away from his screen (occasionally) to go camping, travelling or just spending time in his veggie garden.